— By Referral Only —
Check out our newest case study on Facebook.com: Chong & Koster scores a win for Univision as one of the first 20 beta testers from Facebook -- campaign bid optimization. In the first few weeks of access, we found quick results and scaled into the tool to drive significant performance improvements on our Facebook campaigns.
The answer to this all-important question depends on a number of factors: the type of campaign you're running, how big of an investment you're making in digital, and what sort of digital outreach you're focusing on.
The best place to start? Figuring out what types of digital investments you'll be making.
Check out our newest case study on Nielsen.com; Chong & Koster ran a brand/awareness campaign for Hipmunk, and drove a 6x better-than-Nielsen-norm increase in brand awareness (vs. a control group). Our approach to buying the ad space made a huge difference—we've been buying "programmatically" for years, and we're really excited to be ahead of this trend and see our proven method work with Nielsen's measurement tools, while crushing the client's goals.
With our help, No on 8 in Florida won the first ever statewide election that relied on online advertising as the primary form of voter contact. This groundbreaking study helped change how political campaigns handle persuasion messaging, winning a Gold Pollie for Best Use of New Technology. Here's our version of the study and Facebook's version of the study.
Candidate Puts 51% of budget into Facebook ads...and wins.
On Election Day, Bridget Mary McCormack won a seat on the Michigan Supreme Court. Why should you care? Because she may very well owe her victory in part to Facebook, where more than half of her late-game advertising budget was spent.
Elections are already being fought and won on Facebook, and we’ve had definitive proof of such going back as far as 2010.
